Murevix

Brand identity & packaging
Austin, Texas

office@murevix.com +1 (561) 555-9478
22 Mill Street, Unit B, Austin, Texas 19032United States
Brand identity & packaging studio Austin, Texas · since 2016

Every packaging run gets a press-check date before it gets a delivery date.

Murevix is a five-person brand identity studio in Austin built around one refusal: no concepts without a path to print. We run brand identity work and packaging design as one practice, not two departments passing files back and forth.

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Studio work table covered in packaging proofs and pantone color chips under a desk lamp
Pantone chips and a die-cut proof on the studio tableAustin, TX
Not sure which service fits? Run the two-minute finder One brand and packaging agency, no account layer
  • Folding cartons
  • Rigid set-up boxes
  • Pouches & labels
  • Identity systems
  • Dieline files
  • Press checks
  • Guideline books
02 / Process

Five stages, the same five people the whole way through

A logo request with no packaging application, or a packaging brief with no category comparison, gets sent back before it gets a proposal. What survives that filter moves through this route.

Murevix project route: Brief, Strategy, Identity System, Packaging System, Handoff 01Brief 02Strategy 03Identity System 04Packaging System 05Handoff
  • 01

    Brief

    What you're selling, where it sits, what already exists in the category.

  • 02

    Strategy

    Positioning against the shelf, not against a mood board.

  • 03

    Identity System

    Logo, type, color, voice, and the rules that hold them together.

  • 04

    Packaging System

    Structure, dielines, and the graphics that print on them.

  • 05

    Handoff

    Production files, a bound guideline book, a press check on the first run.

The full walkthrough runs each stage in weeks, with what we need from you at each one.

See time-per-stage on the process page
03 / Services

Three services, one continuous project

Identity and packaging are usually one job wearing two names. We still price and scope them separately because the deliverables are different.

01

Brand Identity Development

Name-adjacent visual systems — logo, type, color, voice — bound into a printed guideline book, never handed over as a slide deck.

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02

Packaging Design & Structure

Structural and graphic packaging design for cartons, rigid boxes, pouches, labels and bottles, quoted per SKU or per packaging system.

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03

Brand & Packaging Audit

One working session, a flat fee, and shelf comparisons against your actual category — not an open-ended review with no end date.

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Compare all three in detail

We take the brief, not the mood board.

Every engagement we take on can name the shelf, the cooler, or the platform it has to sit on before we write a proposal. If a client can't say that yet, we send questions back first, not a quote.

— Murevix, founded 2016, Austin, Texas

Selected work

Three projects, three different shelves

A bottled beverage, a folding carton, and a labeled retail product — three substrates, three printers, three retail contexts. None of them shipped without somebody from the studio standing at the press.

Each case started as a Brief conversation about a specific shelf, not a general rebrand. The bottle needed a label that read from four feet away in a cooler aisle. The carton needed a structure that survived a distribution center before it ever reached a store. Different problems, same five people, same insistence on a press check before delivery.

Formats designed
Cartons, rigid boxes, pouches, labels, bottles
Materials specified
Kraft, SBS board, soft-touch coating, foil stamping
Press checks attended
One per production run, every time, no exceptions
Read the three cases in full
Brass ruler, bone folder and scalpel on a cutting mat with a scored cardboard sample
Brass ruler, bone folder, scored sampleStudio cutting table

Five people, one studio, since 2016

No account managers sit between you and the person drawing the dieline. Five people run every project start to finish, and one of them stands at the press for the first sheet of every run.

The studio turns down web design, media buying and social content on the first call. That is not a hedge — those requests get referred out so identity and packaging stay the actual job, the one this studio is built to do well.

Most calls that come in are one of two shapes. Either there is a product with no name-adjacent system behind it yet, or there is a system that never got tested against a real folding carton or a real bottle. Murevix treats both as the same problem: a mark, a color palette and a set of production files that have to survive contact with a printer, not just a screen.

Meet the studio
Where to start

Not sure which service fits?

Describe what's wrong with the current logo or the current box, or pick from the symptoms below. The finder scores your answer against all three services and points you at one, or at a plain conversation.

Common starting points:

No logo yet Packaging doesn't stand out Identity and packaging don't match New product, nothing built yet Not sure, just looking
Open the finder

Tell us what needs to ship

Send the category, the shelf or platform, and what exists today — a logo file, a current carton, or nothing at all. We reply from Austin, not from a queue in another city.

Start an inquiry
+1 (561) 555-9478 office@murevix.com
22 Mill Street, Unit B, Austin, Texas 19032
United States